Picture this: a sailboat somewhere off the California coast, late afternoon light, your friends are already on deck, and someone just handed you a slice of patriotic cake. That's the feeling we designed this collection around.
The Nautical Collection is our love letter to Summer Days and celebration of the 4th of July. Everyone is a bit more tanned, friends are coming back to town, and there´s something in the air that sparkles...happiness.
The moodboard that inspired us
The four styles
Sailor
Navy, red, and white stripes. A gold ship wheel charm. Classic nautical — the kind that never goes out of style.
Anchor
White floral eyelet with a gold anchor charm. Soft, feminine, and genuinely elegant. The one you wear on a beautiful boat.
Oceana
Electric-blue eyelet with ruby, orange, and turquoise beads. The brightest piece in the lineup and looks incredible on every skin tone.
Lighthouse
Rich red ribbed fabric, thicker straps, a pearl-and-gold charm. Built for golden hour. For that specific glow when the sun is almost gone.
Every piece was shot on the water, barefoot on deck, salty hair, real California light. And what makes this campaign truly amazing, is the fact that we, indeed, had a GREAT time photographing it.
Can you feel it by looking at the photos? I sure hope so <3
About ISMÊ
ISMÊ was founded by Isabella Bailey, a Brazilian and San Diego-based entrepreneur who designs every collection with a specific story in mind. The brand is known for textured fabrics, custom charms, and swimwear that actually fits. Each collection is made in limited quantities.
FAQ
What is the ISMÊ Nautical Collection?
A four-piece swimwear collection designed around the Fourth of July featuring Sailor, Anchor, Oceana, and Lighthouse. Each style has a distinct personality and a nautical-inspired charm detail.
Are these good bikinis for any occasion?
Yes! The silhouettes are flattering and secure for an active day on the water or laying in the sun. The ultimate goal is to make you feel insanely hot and beautiful.
What makes ISMÊ swimwear different?
Textured fabrics, custom charm details, and limited runs. Every collection tells a story and is designed to stand out. Not match half the people at the beach.
Who is Isabella Bailey?
Isabella Bailey — known as Bella — is the founder and creative director of ISMÊ. She's based in San Diego and designs every collection herself, from concept to campaign shoot.