I wasn't going to celebrate my birthday. And then, last minute, ended up deciding to gather every girl who had been part of my life in San Diego and just celebrate. No plan. No pressure. Just cake, music, and the people who matter.
That afternoon turned into this collection. Three bikinis, each named after a dessert, each with its own personality. Stripes, plaid, polka dots, removable chain charms, and colors that feel exactly like that day felt: full of life.
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We had cake. We played Twister. We didn't stop dancing. It was Bella's birthday and nobody was going home early.
The moodboard that inspired us
The three styles
Lemon Pie 🍋 — Textured terry, vintage-inspired stripes, gold fish and pearl shell charm. The bright one — the one you reach for when you want to feel like summer.
Neapolitan 🍓 — Pink and brown plaid with a removable heart chain charm. Sweet, playful, and a little flirty — exactly how a birthday bikini should feel. Available as a set or one piece.
Buttercream 🧈 — Pastel yellow with tiny polka dots, chocolatey ribbed trim, and a removable sun chain charm. Like sunshine in a bikini. Available as a set or one piece.
Fudge 🍫 — Rich chocolate brown one piece. The unexpected dark horse of the collection. Pairs with everything and looks incredible on every skin tone.
About ISMÊ
ISMÊ was founded by Isabella Bailey, a Brazilian and San Diego-based entrepreneur who designs every collection with a specific story in mind. The brand is known for textured fabrics, custom charms, and swimwear that actually fits. Each collection is made in limited quantities.
FAQ
What is the ISMÊ Birthday Collection?
Made to be celebrated in.The Birthday collection is ISMÊ at its most festive — dessert-inspired colorways like Neapolitan, Buttercream and Lemon Pie, in textured fabrics finished with the charm and bead details that make a piece feel like a gift. It's swimwear for the trips, the dinners, and the days that deserve a little more. Built on the Brazilian bikini cut — cheeky, lifted, and designed to flatter all body types — it's made for the girl who treats her birthday as a season, not a day.
What are removable chain charms?
Each style comes with a detachable chain charm — a gold fish and pearl shell on Lemon Pie, a heart chain on Neapolitan, and a sun charm on Buttercream. You can wear them on or take them off depending on the vibe.
What makes ISMÊ swimwear different?
Textured fabrics, custom removable charm details, and limited runs. Every collection tells a story and is designed to stand out — not match half the people at the beach.
Who is Isabella Bailey?
Isabella Bailey — known as Bella — is the founder and creative director of ISMÊ. Born in Brazil, based in San Diego, she designs every collection herself, from concept to campaign shoot.