You know that friend who shows up every single time? Who you don't have to explain yourself to, who just gets it? This one's for her and for the two of you together.
Doubles is the Sisterhood drop of the GIRLHOOD campaign. Blue gingham, gold ring details, and a vintage tennis court as the backdrop. Partnership, loyalty, and having each other's back. That's the whole vibe.
The moodboard that inspired us
We shot this on a vintage tennis court with two girls who genuinely have each other's backs. You can feel it in every frame, that specific kind of ease that only comes from real friendship (and twin telepathy)
About ISMÊ
ISMÊ was founded by Isabella Bailey, a Brazilian and San Diego-based entrepreneur who designs every collection with a specific story in mind. The brand is known for textured fabrics, custom charms, and swimwear that actually fits. Each collection is made in limited quantities.
FAQ
What is the ISMÊ Doubles collection?
Designed for the girls who show up for each other. DOUBLES is part of ISMÊ's Girlhood collection: a blue gingham bikini finished with gold ring details. The print is fresh and a little nostalgic, while the textured fabric and gold hardware keep it unmistakably ISMÊ. It's made to be worn together — the way the best summers always are. Like every ISMÊ style, DOUBLES is built on the Brazilian bikini cut: a flattering, lifted shape designed to suit all body types. For the friend trips, the matching photos, and the group chats that turn into plans.
Is gingham a good print for bikinis?
Yes — gingham is one of those prints that photographs beautifully and looks just as good in person. The blue tones work across skin tones and the gold ring details elevate it from cute to actually special.
What makes ISMÊ swimwear different?
Textured fabrics, custom charm and ring details, and limited runs. Every collection tells a story and is designed to stand out — not match half the people at the beach.
Who is Isabella Bailey?
Isabella Bailey — known as Bella — is the founder and creative director of ISMÊ. She's based in San Diego and designs every collection herself, from concept to campaign shoot.