There's a version of you that doesn't second-guess herself. That walks into a room and owns it. That feels powerful in her own skin without needing a reason.
That's the girl we designed Camo for. Confident, grounded, and unapologetically herself.
▶ Watch the campaignThe moodboard that inspired us
Shot in a jungle-inspired setting, at night, with shadows and plants and that specific kind of light that makes you feel like the main character. That was the whole vibe — and the girls brought it completely.
Shop Camo →About ISMÊ
ISMÊ was founded by Isabella Bailey, a San Diego-based entrepreneur who designs every collection with a specific story in mind. The brand is known for textured fabrics, custom charms, and swimwear that actually fits. Each collection is made in limited quantities.
FAQ
What is the ISMÊ Camo collection?
For the version of you that doesn't second-guess herself. CAMO is a dark, textured camo-print bikini with custom bead details, from ISMÊ's Girlhood collection. The print is moody, the texture is rich, and the hand-placed beads make it stand out without trying too hard. Built on the Brazilian bikini cut — lifted, cheeky, and made to flatter all body types — CAMO is designed for the girl who's ready to take up space. Print, texture, and detail working together.
Is camo print flattering for swimwear?
Yes — the dark tones and print work with your body, not against it. The custom bead details add texture and personality without overwhelming the look. It's one of those pieces that looks better in person than in photos.
What makes ISMÊ swimwear different?
Textured fabrics, custom charm and bead details, and limited runs. Every collection tells a story and is designed to stand out — not match half the people at the beach.
Who is Isabella Bailey?
Isabella Bailey — known as Bella — is the founder and creative director of ISMÊ. She's based in San Diego and designs every collection herself, from concept to campaign shoot.